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The Time For Change Is Now – The EPIC Blog

I have mixed feelings about this.

First, I LOVE Epic’s products: I regularly include samples of their jerky, protein bars and snack packs in Premium Subscriber’s monthly boxes, for free. (They’re great, and I don’t mind buying their products to share with people I think will like them.)

BUT, I have intense doubts about the likelihood that General Mills will not subject them to the same quarterly pressures placed on all of their divisions. There just isn’t a very good track record anywhere of large food conglomerates purchasing smaller brands and letting those brands just continue to practice as they always have been. I hope I’m wrong here.

But I know the economics. 100% pasture-raised cows produce 50-75% LESS milk than their conventionally-raised, feed-lot-bred brethren. And I have difficulty seeing how General Mills is going to continue to accept that kind of “inferior” performance. Again, I hope I’m wrong.

#updates #pastureraised #bigfood