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How to Buy fatCoffee as Cheaply as Possible

Cheap fatCoffee?!

As we have begun to expand the options for purchasing fatCoffee on our website, as well as the other places you can buy it, I’m reminded of some of the earliest feedback we received when we first started selling fatCoffee.

Love it! But it’s expensive!

I started NinjaGoat with one core mission: to use the highest quality ingredients possible to make the best cup of butter coffee anywhere, anytime.

fatCoffee is the only butter coffee mix made with 100% grass-fed butter. Everyone else – every single similar product out there – uses butter from cows that are raised, at least part of the time, on grains. And some add other weird stuff, like highly branched cyclic dextrin.

We don’t. Our butter comes from cows that are raised exclusively on grass and, in the winter time, hay. Nothing else. Ever.

Which means our butter is 3-6x as expensive as what normally passes for “grass-fed” butter.

Still, I’m sensitive to the fact that choosing to be Paleo, Primal or Keto often means you’ve got to pay extra special attention to your food budget, because high-quality foods (those which are highly nutritious, minimally-processed, fresh, local, etc.) aren’t always the least expensive.

With that in mind, here’s our guide on how to buy fatCoffee as cheaply as possible.

  • We offer discounts if you get regular shipments: just have fatCoffee packets auto-shipped to you every 2, 4 or 6 weeks, and you’ll save up to 10% on each box.
    • Buy at least $50 worth of fatCoffee on our site, and you’ll get Free Shipping.
  • If you’re an Amazon Prime customer, get fatCoffee via Subscribe & Save: you’ll save at least $1 on every 8-pack, and $3 per pack if you’re getting 5 or more Subscribe & Save items each month. (Plus Prime customers get free 2-day shipping.)
  • Want to save about 20%? Buy an Annual Subscription – pay once, and get fatCoffee every month for a year (you get free shipping all year, too.)

Still too complex? Here’s a nifty table you can use to find the cheapest option that makes the most sense for you:

8 Pack, Once
$20
8 servings
Just $3 S&H
 
 
~$2.88/ounce
8 pack, Auto Ship
$18
8 servings
Just $3 S&H
Buy 3, get Free Shipping
 
~$2.63/ounce
Subscribe & Save (Amazon)
from $17
8 servings, as often as you want
Free Shipping (for Amazon Prime members)
 
 
~$2.13/ounce
Annual Subscription
from $395/yr
16 - 32 servings, every month
Free Shipping
Extras every month (like Ninja Goat Ludicrious Blend Coffee, Paleo treats, new product samples and more)
Guaranteed delivery every month (fatCoffee routinely sells out.)
~$2.06/ounce
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2017: A Year of Living Focusfully

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It’s been popular among the folks that I know to lament that 2016 was a sucker-punch of a year. Full of tragedy, disappointment, and the untimely deaths of more than a few people who we have looked to for inspiration, joy and laughter.

“May you live in interesting times”, goes the (not, actually) Chinese saying. Still, I’m guessing that few people throughout history thought of their era as banal, boring or uneventful on a wholesale level.  And if they did, I’d wager as well that they lamented it thoroughly. We humans seem to be creatures of deep, natural discontent.

While we have scant control over the events driving the world around us, there is one area in which we can at least learn to exert more control: our responses to them. That feeling of control – even if it’s delusional – can greatly contribute to your sense of happiness. Particularly when it is habitual, rather than episodic.

One thing I’ve noticed this year – through running two business, launching a brand new product, and so many more changes big and small, is how difficult it can be in the course of a single day to remain focused on any one thing for very long.

And so, for 2017, my aim is to do a complete tear down: from the ground up, creating a daily routine that encourages, and even forces, long stretches of time where I’m focused on just one thing.

Though I don’t imagine that this is true for everyone, I know that I’m much more satisfied with a day if I’ve managed to bring one task to completion than if I’ve simply “touched” 10-20 different items on my To-Do list. Though there are definitely days where I have to play “traffic cop“, my goal is to have fewer of those.

With that in mind, here are five things I plan to do to better equip myself for the year ahead. If you want to call them resolutions, that’s fine – I prefer to think of them as habits-in-progress.

1) Sleep More Consistently

Depending on your physiology, diet, genetics and a host of other factors, you probably need between 6-10 hours of sleep each night. Personally, I know I do best with about 7, but I also know that I do better when I’m consistent. Catching up on sleep on the weekends? Doesn’t really work for me – I’m sluggish throughout the day anyway, and I miss out on my morning routine.

But that range – 6-10 hours, for adults 25-65 – is pretty big. And I know from personal experience that for a lot of people, it doesn’t have to be at a specific time of night, or even all at once. Think you’re an all-achieving go-getting short-sleeper who can get by on 3-4 hours a night, every night? You’re not.

Miss the mark on a given night? Grab a nap. 20 minutes, mid-afternoon, can be a huge help on a day when I’ve stayed up too late, or had to get up earlier than I would have normally. If you have 90 minutes during the day to doze off, that’ll get you a whole sleep cycle. But try to keep it to one or the other – an hour long nap will probably leave you groggy and disoriented.

Find what works for you – and that’s more than just a banal, “hey, do what feels right” off-hand remark. Setting a consistent routine that you can stick to is far more important than whether or not you check off all of the “must dos” on the “how to get the best sleep” lists.

Finally, if it helps, make sure that your employer knows that sleep deprivation is destroying value for their company. If they’re smart, they’ll install napping pods.

 

2) Ditch Email Before Breakfast, and After Dinner. And Most of the Time In Between.

Want to simplify your life? Here are 43 ways to do it.

Want to make your life unbelievably tense and complicated? Try Inbox Zero.

Here’s the idea: you open your email, and then relentlessly delete, file away or reply to everything that’s there, until your inbox is empty.

The next day, you do the same thing.

And the next day, and the next. And the next.

And lo and behold, within one short week, you are relentlessly obsessing about your empty email inbox, checking it hourly or even minute by minute. (Granted, if you’re hewing to the stated philosophy, you’re only supposed to be doing this for 20 minutes a day.)

The problem with these approaches – some of which are, frankly, not a bad idea at all, is that they merely apply band-aids to a gaping, gushing wound.

Email is like a gas: it will expand to fill whatever space and time you allot to it.

So, my new trick is a fairly simple one: timers. I have specific times during the day that I set aside to answer email. And they’re very small time slots, no more than 6-12 minutes at a time.

Also, never before breakfast or after dinner.

Most of us with corporate-type jobs, consulting gigs that depend on clients or businesses of our own feel absolutely tethered to the electronic chime of doom known as the “email notification.” But the fact is, you don’t have to be. First, you have to decide you’re not going to be.

In between writing the end of the last paragraph, and writing this one, I cleared out my email. In about 12 minutes.

Here’s my brand-new-for-2017 totally Patent-Pending method for handling email and all your digital communications. I call it, 36Box.

12 minutes, three times a day, max. If I’m spending much more than that dealing with email, Facebook, Twitter, whatever, I honestly need to take stock and ask, “why?”

I don’t hit “Inbox Zero”, but I get through everything there and either:

  • Responded (3) with a quick note or a specific answer
  • Forwarded the email to Evernote (6), if it had something attached or in it that I knew I would need sometime, like a document or a form
  • Created a To Do in Habitica (2) if there were really things that needed to get done
  • Unsubscribed (4) if it was a newsletter that I haven’t honestly, truly wanted to read in the last 2 days
  • Deleted it (15) if it didn’t fall into the above three categories and was more than 4 weeks old
  • Left it there (4) if it’s something I *know* I need to followup on in the next day

12 minutes. In the middle of writing a post.

If you use Facebook, Twitter, and other social media to connect with other people in a meaningful way, make yourself more productive, or accomplish something you truly want to be doing, that’s awesome. For me… it’s soooooo easy for me to fall down a black hole of time and completely lose track of what I went there to do in the first place; so for this year, I’m focusing on getting that a lot more under control.

 

3) Spend a LOT More Time Saying No

With two businesses, a ton of side-projects (that I’m really interested in) and now two kids whom we’re homeschooling (whom I’m also really interested in), my plate’s getting a little full. Which is ok – I don’t really work well with a lot of free time on my hands.

The only thing I enjoy more than a full “to do” list is finding a new way to manage “to do” lists. (Habitica is one of my favorites, but I’m using paper more as well, too.)

There are already two items on my “Dailies” list that I expect to be checking off a lot more often:

screenshot-2017-01-04-15-34-08

It’s a basic truth of business that the more it grows, the less you do. That’s not an invitation to sit back and just let anything happen, but it is an exercise in letting go. One of the things I love most about Ninja Goat is getting to tinker with things. But if I want to have an hour to tweak something, I need to empower someone else to work on what’s already been figured out. Fortunately, I have a great team. Now all I need to go is get more into their pipelines (and, of course, keep track of how it’s going.)

 

4) Meditate

There are lots of reasons to meditate: health, attention span and even athletic performance. But for me, the ability to notice when my focus has shifted has been one of the most important benefits of meditation. Mindfulness isn’t mystical: learning to pay attention to what your brain is doing requires every bit as much practice as learning to ride a bike, knit, paint, or code.

Practice is critical.

 

5) Intermittent Fasting

Last, but definitely not least, is something which I’ve been doing on and off for the past year: intermittent fasting.

They say that breakfast is the most important meal of the day. “They” are, mostly, people who sell breakfast foods. Now, I’m not going to disparage anyone selling a food product, particularly anyone who might be selling something that gets your day off to a rip-roaring productive and energy packed start.

But – you should be skeptical of anyone who points to any single thing and says “this is the. most. important. thing.” Because no one thing is. There are many roads to the top of the mountain, and if yours is lined with muffins, orange juice and corn flakes… well, more power to you.

But I know that my road is smoothest when the day starts with water, and nothing else until about noon or 1PM. I spent my mornings feeling more focused, I have a ton of energy, and I’m able to plough through my most challenging tasks.

Sometimes I start the day with a cup of fatCoffee, and sometimes I eat a full breakfast (though it’s likely to square more toward sardines and kale fried in bacon fat than anything grain-y.) This year, I’m paying much closer attention to what my days feel like when I fast, and when I don’t.

 


 

Here we are, just a couple of weeks into 2017, and I’ve already missed a few of my daily goals: but I’m not worried, because consistency isn’t something you start with, it’s something you build over time.

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Job Carving: Flipping the “Workforce On Demand” on its Head

Many Gears

Here at NinjaGoat, we have a fairly simple policy when it comes to job responsibilities: if it needs to be done, and you can do it, get it done.

Granted, we’re early on in our life as a company and a culture, but this kind of inclusiveness is one of the most essential parts of who we are, and who I hope we’ll become. And it sits astride an intersection of a number of trends that are, to say the least, affecting how small businesses operate, and how that affects the people who work for them.

I’ve worked in companies of all sizes – I started my professional career in a small web development firm of 20 people in 2000, stayed on as it grew to 200, consulted for CEOs of Fortune 500 companies, worked alongside non-profits and grass-roots organizations, and now run two businesses of my own.

And until very recently, “run” meant “do everything myself.” Small business owners know: you don’t own the business, it owns you. And the biggest challenge I’ve had has been figuring out how to get out-of-the-way, and let other people take responsibility for what needs to be done. That challenge has two pieces:

  • Elucidating clearly what needs to be done
  • Learning to accept a wide range of how that actually happens

Writ small, this is basically the challenge all organization – tiny and huge – face. Bringing fatCoffee to market wasn’t exactly easy – but it wasn’t terribly complex. Once the idea was formed in my mind, and the recipe figured out, it was simply a series of steps to take to bring it to people who wanted to buy it.

Scaling up, at first, wasn’t terribly complex either: for the first year or so, it meant only, “doing the same thing, more frequently.” We went from producing one or two of a thing:

To making four or five of that same thing:

And then we started adding new flavors, and packaging different numbers of servings in different boxes, and selling different places online and offline. And like any small business just starting up, and looking to grow, we tried a ton of different things. Referral programs, multiple online stores, selling on Amazon, and more. And soon, the business started to look a bit more like:

(Yes, I got a 3D printer recently; I’m a bit obsessed at the moment, but it’s still a good metaphor). And now, looking to the side, I see this:

There are pieces, lots of them – and they sort of seem like they’re supposed to fit together and form something, but it’s not entirely clear what. And it’s even less clear if these new pieces fit together nicely with the ones I’ve already put together, and have working pretty well.

What does it mean to have an “on-demand” team?

Currently, we make fatCoffee about once a week. A lot of pieces have to come together for that to happen: ingredients need to be in stock, I need to be able to get time in the commercial kitchen we rent, my machinery needs to be in working order… and I need help in there.

It takes a team of 4-5 people to get fatCoffee from raw ingredients to a packaged product ready for delivery. (Or, it takes one person 10x as long.)

And while that happens, there are orders to route, vendors to deal with, website maintenance, emails, customers, and more.

Now, for sure, some of these things can be outsourced, even to software. I use a ton of web-based software and services to run my business. And, to be sure, we are adding some automation to the production process, but for now: it’s a lot of manual work.

The same manual work, over and over again. 3000 times in a row, until a dozen cases of fatCoffee are ready to head out the door.

Maybe the “gig economy” is a term you’ve heard before: Uber drivers, TaskRabbits, InstaCart Shoppers – there seem to be a lot of businesses today that work only because the people who work for them are hired “as needed” – an hour here, a ride there, a shopping trip over there.

Regardless of what you think of that kind of arrangement, the structure of those businesses is somewhat similar to our own, but for very different reasons.

Whereas some large companies are looking to “freelancize” their workforce to avoid the “entanglements” of having bona-fide employees, we’ve looked to create flexibility not just in our schedule, but in our job descriptions.

Our employees work shifts that work for them – in and around other jobs, responsibilities and commitments. But they also have the flexibility to take on work in areas outside of their “core” – want to help with the website? Here’s a list of things we need done. Want to go out and find a coffee shop and get them to start carrying fatCoffee? Here’s a list of some in your area. Want to promote fatCoffee online and earn commissions? Here’s a link to our affiliate program.

(BTW, If you’ve ever wondered what happens when you buy from a small business, it’s simple: you employ more people, more often, so they can support themselves, their families, and their communities. Now, personally, I buy stuff from all kinds of businesses, big and small. But when you buy from a small business, it’s really easy to see exactly where your money goes.)

From “On Demand Employees” to “On Demand Jobs”

Aside from production, there’s a ton of administrative stuff to do: photos of products, moving sales data from one place to another, following up with customers, and updating the website.

Ellis, our first regular employee, is a fine example: he started with us last summer, initially to help wrangle our data – a mess of reports from different websites and spreadsheets that took as long to make sense of as it did to learn anything useful from.

Along the way he asked, “can I help in the kitchen, too?” And frankly, there didn’t seem to be any reason to say no. fatCoffee production is a pretty straight-forward affair, and it’s easy enough to step in and start learning one of the steps… and then to eventually learn a few more, and more, until you’re able to fill in pretty much anywhere help is needed.

A challenging aspect of this is the need to write out, in fairly minute detail, the steps needed to complete any one of step of our process. But even this bears unexpected fruit: a well-detailed process is easier for everyone to analyze, both to understand, and to suggest improvements. (Yet another advantage of Universal Design.)

Another advantage: our team grows their skills, finds the pieces of our company’s needs that fit their abilities, and finds opportunities to help each other learn, grow and integrate more successfully.

At a time when unemployment and underemployment among Autistic individuals is stretching towards 90%, it seems flat-out absurd to keep plugging away with a standard set of job descriptions that may not match what employees have to offer. We’re a young and growing company – and with that we have the flexibility to carve out sets of responsibilities that meet our employees’ needs as well as our own.

Today, we have about 10 employees who bring a variety of skills and interests to the team, and who all have the opportunity to take care of our “open job descriptions” policy. It’s just a start, but an auspicious one.

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Powered By: The NinjaGoat “Stack”

A partial list of the products and services we use to run our business. In time, we’ll offer some specific how-to’s for each of these. For now, this is my “bus list.”

Online Store Management

  • WordPress and WooCommerce hosted by WPEngine
  • DNS and SSL provided by CloudFlare
  • Affiliate Management by Referral Candy and WPAffiliates
  • Stand-alone and embedded Facebook store by Shopify

Inventory Management

Financial Management

  • Online credit card processing by Stripe and PayPal
  • Offline credit card processing by Square
  • Bookkeeping by Bench.co (creators of one of the best on-boarding experiences I’ve ever seen. Seriously, try them.)
  • Payroll by Gusto

Professional Services

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Oh, Canada!

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At least twice a week, someone writes in to ask, “how can I get fatCoffee in Canada! We love butter coffee!”

And the short answer is: you can order some here, and pay a rather exorbitant shipping cost. Also, Canadian customs might demand a fairly heavy tariff when your box is imported. But there are some other options:

You can order a whole case, and split it with friends/keep it for yourself/sell it to other butter coffee aficionados. If that’s interesting to you, inquire here about getting a wholesale account.

There are also some options for international shipping that we have outlined here.

Why Can’t We Just Distribute fatCoffee in Canada?

The answer is somewhat complex, but can be simplified as: because we use real ingredients, and not artificial crap, to make fatCoffee.

Specifically, 100% grass-fed butter. And because of that, fatCoffee is categorized as a “butter product”, which means it’s subject to an import quota in Canada (hey, who knew?) And this year (2016), at least, that quota has been filled. Which means that if we tried to export fatCoffee from the U.S. into Canada, we’d have to pay a 300% import tariff. And we’d have to pass the savings on to you :).

So What Are We Going to Do About It?

Other than the alternatives we’ve listed above, there’s not a lot we can do about it. We can apply for an exemption from Canadian Customs, which we’re doing, but which will take a few months to work through. And we can try next year, when the quota “resets.”

So, What Aren’t We Going to Do About It?

First and foremost, we’re not going to change what we put into fatCoffee. Other butter-coffee-product manufacturers use all sorts of funky ingredients, so that you’d have to take their use of term “butter” rather lightly. Sort of like “collector’s edition comics” or “natural flavors.”

Also, regardless of the dire state of our political life here in America, we don’t currently have plans to move to Canada. Yet.

What Can YOU Do About It?

If you know of a local coffee shop, food co-op, grocery store or wholesale distributor in Canada who would like to purchase and resell fatCoffee, put them in touch with us! And in the meantime, gather up some friends and order some fatCoffee for everyone!

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What’s Old is New Again

Previously, I’ve talked about some of the ways we were investing in Ninja Goat, to try and improve our working environment, make fatCoffee even better, and keep up with soaring demand.

While we have some good things in the works – a better kitchen in the city, where most of our team lives, new packing machinery steaming its way towards a nearby port – we also made some fantastic mistakes.

I was personally really proud of how these packets came out. The look of them was far more in keeping with what I thought made for a better first impression.

Unfortunately, as is often the case with first impressions, these new packets failed to live up to the hype. They were difficult to open when we tried to open them, which slowed down our production. They’re actually slightly smaller on the inside, and only hold about 90% of what our previous packets did. The material is thicker, so they tended to squeeze shut during sealing, resulting in poor seals and spills.

Oh, and they’re a pain to open when you need to actually get the fatCoffee out.

So, yeah: a big disappointment.

But as I often say: there is no failure, only data!

And luckily, we’ve been able to quickly switch back to our old packets. But I was never happy with the look of those – we have been hand-stamping each packet with a rubber stamp and quick drying ink. When we were making 500 or 1000 servings at a time this wasn’t too big a deal. But sit down to stamp 10,000 packets, and you quickly start looking for a better way.

And, luckily, we found it:

Stickering each pouch is still time consuming, and only a stop-gap until we get our packing machine and outfit it with pre-printed packing material, but I’m pretty happy with how these look:

And I have it on good authority that using sticker-dispensing machine to peel off stickers one at a time can be incredibly satisfying, even meditative.

And Another Thing

You may have noticed: IT’S FALLLLLL!!!!!

(At least, here in the northern hemisphere, it’s Fall. And it Pennsylvania, it’s “Fall”. I’m told that others refer to this season as “Autumn”.)

But regardless of what you call it, I think we can all agree: it’s my favorite season of the year. (See what I did there? You literally can’t disagree, because it’s my opinion.)

If you are of a mind to enjoy the “official” flavors of the season, let me humbly suggest our Pumpkin Spice and Mocha Orange fatCoffee flavors. Unlike other folks’ seasonal flavors, our’s get their aroma and taste from actual spices and oils (never extracts, “natural flavorings” or other weird stuff.) In the case of Pumpkin Spice, we use ground organic cinnamon, ginger, nutmeg and all spice. Our Mocha Orange uses cold-pressed organic orange oil.

 

 

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What is Highly Branched Cyclic Dextrin and Why the Heck Would You Put it In Your Coffee?

A yellow plastic tub of butter substitute labeled You'd Think it Was Butter.

When I was first formulating the original mixture of fatCoffee, I ran headlong into a pretty thorny problem: how could I make sure you get the experience out fatCoffee that I really want to provide? It’s no small challange; what works on a small scale in your kitchen at home changes completely when you start to make hundreds or thousands of servings, and it wasn’t long before I started to get an appreciation for the complexity involved.

In a nutshell, here’s the biggest challenge with making fatCoffee a portable, easy-to-use way to make butter coffee: things separate.

And it’s all coconut oil’s fault.

Right around room temperature (70-80 degrees Faranheit), coconut oil is solid. Just above, it turns into a clear liquid (particularly the very high-quality, cold-pressed coconut oil I use). In the colder months, this isn’t really a problem – from the kitchen where I make fatCoffee all the way to the UPS truck that brings it to your house, temperatures are cold enough that the coconut oil remains fairly solid.

But summer is a different story.

Mind you, sealed in their airtight, impact-proof, nearly-indestructible packets, fatCoffee’s ingredients are shelf-stable and will stay delicious and fresh for up to a year.

But the powdered goats’ milk, vanilla bean and cocoa powder (the dry ingredients), don’t dissolve until they’re mixed into your coffee or tea. Inside the packets, there’s no water – that’s why everything stays fresh and stable – but it also means that the dry ingredients can settle out to the bottom of the packet whenever that coconut oil gets soft.

And there’s a simple solution to this problem: mash it up, folks! Just squeeze and mash that packet around before you open it. Don’t worry: it won’t break open (you’d need to stomp on it hard before that seal will break. Trust me, I’ve tried.)

And, as you might expect in these modern times, there’s another “solution”: Highly Branched Cyclic Dextrin.

Highly Branched Cyclic Dextrin is, among other things, a powder. It’s particularly good at encapsulating oils, and so it’s used to make such magnificent things such as powdered butter.

Powdered. Butter.

If that isn’t a tragedy in the making, I don’t know what is.

If you have something oily, and you want to make it powdery, you’d add this ingredient. If I were to add it to fatCoffee, instead of a liquid or a paste, fatCoffee would be a sort of crumbly, squishy, clumpy powder. Kind of like what you want butter and flour to be like when you’re making a pie crust. (Not a Paleo pie crust, of course.)

But what IS IT, exactly? Well, let’s hit the Wikipedia and see:

Highly branched cyclic dextrin is a dextrin produced from enzymatic breaking of the amylopectin in clusters and using branching enzyme to form large cyclic chains. (Emphasis added.)

That’s pretty clear, right?

Dig a little deeper, and the keyword there is amylopectin. Along with amylose, this is one of the two components of  starch.

Food starch. Which is made of up of glucose, a type of sugar. Highly Branched Cyclic Dextrin is a form of modified food starch.

Now generally speaking, I don’t have anything against chemistry. And I don’t particularly have an issue with people trying to find the best, healthiest, most flexible uses for all kinds of food. But if you’re going to use modified food starch in your butter coffee, why wouldn’t you just call it “modified food starch?”

Because “Highly Branched Cyclic Dextrin” sounds cooler? More modern? More…. sciencey?

Or maybe because “modified food starch” shares the same genesis as Maltodextrin, a:

…white hygroscopic spray-dried powder… that is easily digestible, being absorbed as rapidly as glucose… commonly used for the production of soft drinks and candy. It can also be found as an ingredient in a variety of other processed foods. (Emphasis added).

High Branched Cylic Dextrin is commonly sold as a weight gain supplement for body builders, with names like “Super Carb” and “Sports Fuel”, and is touted as a “next generation simple carbohydrate.”

So, sugar. In your butter coffee. In the form of an ingredient which is “absorbed as rapidly as glucose.”

If you’re Keto, Paleo, HFLC or otherwise trying to just eliminate processed sugars from your diet, this is taking you in absolutely the wrong direction. And because fatCoffee is supposed to be functional and supportive (and not just delicious and convenient), it’s an ingredient that we will never, ever use.

So… What’s in your butter coffee?

Ready to try fatCoffee?

Just a Taste $10
4 packs
Vanilla
Mocha
Pumpkin Spice
Milk-Free
Just $2.50 S&H
 
 
Full Release $20
8 packs
Vanilla
Mocha
Pumpkin Spice
Milk-Free
Just $2.50 S&H