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A Human(e) Culture

Yesterday, I saw this article in my Twitter feed:

Don’t hire Hotmail users & other tips to save your company culture

And my first response was to say that this guy’s company culture is very clear and easy to understand: join up, and get treated like sh*t by a bunch of a**holes.

But perhaps there’s a more nuanced response, and one which speaks more deeply of the mission which Ninja Goat has, and the way in which I intend to live up to that mission.

When I think about the people whom I’d like to hire, I am certainly – as a business owner and as someone who would like to see my company prosper over the long haul – thinking about what each person can contribute, how they can help the company grow, and how they might “fit” into the company “culture.”

I would be lying if I said that I had a very clear picture of what any one person who met those criteria looked like, or what they were capable of, or how any particular day of theirs would go from start to end. And I think that anyone who pretends to know those things unequivocally is lying to themselves at least, and probably to a lot of other people.

When I hear people say they are looking for a good cultural “fit”, what I think they’re really saying is that they want to hire people who look and think like them. Or perhaps, they’re looking for people who will challenge the team and its leader, but not too unconventionally.

I think this is a terrible strategy, for it’s short sighted and suboptimal, particularly for any company that hopes to innovate.

Innovation is invariably the result of jamming two or more disparate ideas together in a way that turns out to be novel and useful. If you want more innovation, you need more disparity, jammed together with increasing frequency. Hiring a bunch of people who share the same basic attributes (like being driven solely by monetary rewards and willing to work endless hours to achieve them) isn’t going to get you that.

Moreover, you’ll quickly burn through the people you’ve worked so hard to recruit, because 80-hour weeks and sleepless nights result in a crappy product, whatever you’re making.

And I’ve worked for and with enough folks who run their companies by the lean/agile/startup handbook to know that they’re really after one thing: a jackpot. They think that with enough hard work, backed by enough brilliant, driven and dedicated people, they’re destined to land a big round of funding, capture a huge audience, and maybe even get snapped up in an acquisition. They have an “exit strategy.”

But here’s the thing about winning a jackpot: statistically-speaking, almost no one wins, and just about everyone loses. Do everything “right”, and you will still go bust. That is not a strategy any more than buying lottery tickets to ensure a comfortable retirement.

What if there’s another way? What if it’s possible to build a company that can grow and thrive over the long term, and which does so by bringing together the widest range of contributions it can find?

I have this theory, on which I’m willing to bet the success of my business: if you hire people based on whether or not they fit a set of criteria you’ve created, you will only ever know if you were right or wrong about that judgment.

But if you hire people based on a desire to see how completely they can live up to their own potential, I suspect two things will happen: They will live up to that challenge and, with that as a bulwark to their confidence, raise their own expectations They will help you to discover things you never imagined.  My goal is to jam together as many people with wildly divergent ways of thinking as possible, guided primarily by a mutual respect and desire to understand those perspectives.

I want to hire people with “issues”, which is to say, “humans”, because all humans have issues – big, complex, seemingly-intractable issues that we each struggle with daily.

I want ethnically, culturally, neurologically, psychologically and physiologically diverse people because these differences are integral to my company’s strategy, not something we’ll succeed in spite of.

Will you reply to email at midnight? Stop it, you should probably be sleeping, or at least not looking at an electronic screen. Will you be available to come in and work on weekends?Great, but only if it’s because you prefer to work when no one else is there. Do you want to talk about the economics of the pottery trade during the Byzantine Empire while we pack boxes? As long as you don’t overfill them and you don’t quiz me the end, that’s awesome!

Somewhere along the way, we’ll discover something new.

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Facts and Fallacies on Weight Loss

There’s a lot of good, detailed information here, though even in a single article a lot of advice that could be conflicting if you don’t take the time to unwind what it means to you, specifically.

But THIS: “Ultimately, those who are most successful with managing their weight follow an eating pattern (not a diet) that is true to them, their lifestyle, and includes foods they actually enjoy.”

An EATING PATTERN is a much, MUCH healthier perspective to take on the changes you might make to your sense of wellness and well being, because it implies something permanent, lasting and sustainable (for you, individually.)

#update #dietnotdiet #wellness

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Ludicrously Premium Coffee is Coming Soon

Can you spot the coffee plant?

Take a close look at the picture above. Which of those is the coffee plant? And what’s growing all around it?

Now take a look at this picture:

Bet you didn’t have trouble spotting the coffee plants in that second picture. Those nice, neat, evenly-spaced rows. The gently, rolling hillsides. The full sun exposure.

Coffee plants hate that.

Coffee is a shade-loving plant. It wants occasional sun, and prefers a cooler, moister atmosphere. What happens when you put a coffee plant out in the blazing sun, arrayed on a hillside in neat little rows? Well, two things:

  • You can fit more coffee plants into a smaller space, and get more beans
  • It stresses the hell out of the coffee plants. They get very irritable

Ever wonder what stressed-out coffee plants make? Bitter coffee beans. And I don’t mean that figuratively: the high sun exposure literally increases the acidic profile of the coffee berries, and the beans inside of them.

What’s the equivalent of “100% grass-fed” for coffee?

That’s easy. Shade-grown.

Coffee plants that are grown in the shade create richer, smoother, less-acidic berries, and coffee beans with a profile that is completely unlike anything you’ve ever had.

For as long as I’ve been making fatCoffee, I’ve wanted to offer a coffee that was just as premium as the butter I used. 100% grass-fed organic butter deserves a 100% shade-grown organic coffee!

Look for it soon, here!
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The Time For Change Is Now – The EPIC Blog

I have mixed feelings about this.

First, I LOVE Epic’s products: I regularly include samples of their jerky, protein bars and snack packs in Premium Subscriber’s monthly boxes, for free. (They’re great, and I don’t mind buying their products to share with people I think will like them.)

BUT, I have intense doubts about the likelihood that General Mills will not subject them to the same quarterly pressures placed on all of their divisions. There just isn’t a very good track record anywhere of large food conglomerates purchasing smaller brands and letting those brands just continue to practice as they always have been. I hope I’m wrong here.

But I know the economics. 100% pasture-raised cows produce 50-75% LESS milk than their conventionally-raised, feed-lot-bred brethren. And I have difficulty seeing how General Mills is going to continue to accept that kind of “inferior” performance. Again, I hope I’m wrong.

#updates #pastureraised #bigfood

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What’s the difference between fatCoffee and Bulletproof® coffee?

A lot of folks have written asking about how fatCoffee compares to their current routine: making Bulletproof® coffee with Brain Octane® oil, using Kerrygold butter, using only coconut oil, etc. So this seemed like a great time to spell out some of the differences!

It’s just as well, because this will help explain some other things about fatCoffee:

  • Why does fatCoffee go out of stock, especially in the winter?
  • Why is fatCoffee more expensive than just using Kerrygold butter and coconut oil?
  • Why getting a Premium Subscription to fatCoffee is the only way to ensure that you’ll get your shipment every month.

fatCoffee vs. Bulletproof Coffee®

When you follow the “official” recipe for Bulletproof coffee – well, first you have to start with some very special coffee beans that have been specially processed to specially remove all of the un-special mold that all commercial coffee might have. Two things about this:

  1. All high quality coffee is processed in precisely the same way as Bulletproof Upgraded coffee. I’ve tried their beans – the coffee is quite good, and definitely not a bad place to start. But you can do just as well buying your coffee from a local roaster near you, who is doing the two things that ensure their coffee is also mold-free: using high quality beans, and roasting them at a temperature which will obliterate all traces of mold.
  2. The recipe is not particularly unique, or new. Despite it’s “origin story” detailing its invention as the result of an encounter with Tibetan Butter Tea (po cha) Ethiopians have been making butter coffee for a smidgeon over 900 years. Ostensibly what’s different about the Bulletproof coffee recipe is the Brain Octane oil.

In addition to grass-fed butter, the use of a coconut oil distillation (Brain Octane) increases the presence of caprylic acid, one of the two components of MCT oil. fatCoffee contains MCT oil (about 1/2 tablespoon per serving) made from coconut oil, so the main difference is that fatCoffee has both caprylic acid and capric acid.

Brain Octane vs. MCT Oil and Coconut Oil

So, two things to keep in mind: MCT oil is an incredibly common food and beauty product. Because it’s colorless, orderless and tasteless, it’s an ideal carrier oil for fragrances and other skin care products. That it’s useful as a nutritional product too shouldn’t be a surprise, when you consider that you’re gut is basically just the part of your skin that’s on the inside of you.

Second, focusing on only one of the fatty acids in coconut oil misses the benefits of the rest of what coconut oil has to offer. Coconut oil is a fairly complex thing, and isolating a single element from it can have some benefits – but again, at the expense of the whole food. That’s why fatCoffee has organic, virgin, cold-pressed coconut oil (which has never been heated, or chemically processed.)

Not all “Grass-fed butter” is equal

Then there’s the whole “grass-fed” butter thing. The label can be confusing. Technically, there is no standard definition for “grass-fed”; a cow that once nibbled some hay that flew into her pile of corn and wheat silage is technically “grass-fed”, and the go-to choice for most people – Kerrygold butter – isn’t 100% grass fed (look for the phrase “up to 312 days a year” in that press release.)

fatCoffee is made from ghee which is only made from butter that is 100% grass fed. (Technically, the cows eat the grass, turn it into milk, and that’s turned into butter. And then ghee. Butter doesn’t eat grass, even when you ask it to very nicely.)

 This has several “spill-over” effects, for some of the reasons detailed this piece about where the best butter comes from:
  • Devoting more acreage to growing grass for use as haylage in the winter means less space for actual cows, and less milk, and less money for the farmer. As a result, the ghee we use is about 4x more expensive per pound equivalent than even high-quality “grass-fed” butter.
  • Likewise, demand for 100% grass-fed butter has gone through the roof in the last year, so there are often supply shortages, especially in the cooler months.
  • When I make fatCoffee and get it ready to ship to customers, I sometimes have to make some hard choices: sometimes, only Premium Subscribers get their orders filled, while others go on backorder to wait until supplies have been replenished. This sucks, because I don’t want to say no to anyone – but it’s the commitment I’ve made to the people who’ve committed to fatCoffee.

Rich flavor, convenience… and goat’s milk

fatCoffee has some specific benefits which following the generic recipe for Bulletproof® Coffee won’t get you:

  • Individually-packaged servings create the perfect cup, every time.
  • The packets are sturdy, travel-ready, and don’t need to be refrigerated.
  • Organic cocoa butter, organic ground vanilla bean, organic spices and organic cocoa powder make for several extra-delicious options.
  • Powdered goats milk (or powdered coconut milk in our Milk-free version) helps to create a rich, thick, foamy, latte-like beverage even if you’re on the go – add fatCoffee and a cup of hot coffee to a tightly-sealing thermos and you can make a fatCoffee latte in about 60 seconds.


Comparison Breakdown

So, how does fatCoffee stack up against a cup of Bulletproof® Coffee made according to the official recipe?

  • For a single serving of fatCoffee, you’ll pay about $2.50 (less if you buy a larger box or subscribe), vs. about $1.35 for a cup of Bulletproof Coffee®, made with 2 TBSP of Kerrygold butter (about $0.62, at $3.69 per 12oz pack) and 1 TBSP Brain Octane Oil (about $0.73, at $23.50 per 16oz bottle.)
  • fatCoffee packets can go anywhere and don’t need to be refrigerated. Brain Octane oil is portable and shelf-stable; butter is not. Butter will melt, and spoil in about a day if not refrigerated or sealed in an air-tight container.
  • You can make fatCoffee anywhere you have a hot cup of coffee and a tightly-sealing thermos. Bulletproof® Coffee requires a blender (and you have to clean that up.)
  • fatCoffee has MCT Oil, coconut oil and goat’s milk, Brain Octane oil is only caprylic acid.
  • fatCoffee has about 220 calories per serving and 25g of fat (21g saturated fat); a cup of Bulletproof® Coffee will have about 330 calories and 38g of fat (30g saturated fat)